The Life of a Marketing Automation Specialist Part II

By: kiwi
Published on: March 12th, 2013

So glad so many of you enjoyed The Life of a Marketing Automation Specialist. Things are so much better explained with animated gifs, don’t you agree?


When I finish building a program with 10 emails and 4 smart campaigns:



When a prospect sends a nasty email reply saying the never opted in to our messages and that they hate us… and I can send them a nice email with a screen shot of the exact day, time and form they completed opting in:



When I blow someone’s mind with Event Partner integration and progression statuses:



When a program you forward for review has absolutely zero changes:



How you feel when anything goes wrong with any email, data, campaign, landing page or form:



When you get an urgent email request at 4:45 p.m.



When someone sends you a list for import not in the import template and you send it back telling them they have to put it in the import template.



When your unsubscribe rate goes down after launching a preference center.



When you clean up 282 different lead sources to 12.



What you irrationally think when your lead’s activity history doesn’t tell the story it should.



When creating .ics files with tokens becomes available.




When you have CRM integration.




How you feel after building a lead scoring program.




How I feel when others out there enjoy this.



Play on marketing automation playas.

5 Responses to “The Life of a Marketing Automation Specialist Part II”

  1. A Slice Of Kiwi » Blog Archive » The Life of a Marketing Automation Specialist. Says:

    [...] Check out part II! [...]

  2. Heather Says:

    Once again, amazing.

  3. Aneel Says:

    Love the 5th one. Awesome!

  4. allison Says:

    Love the Happy Endings one!

  5. Alyssa Says:

    It’s like you crawled into my brain and pulled out my thoughts. Glad to see I don’t suffer (and celebrate occasionally) alone :)

Leave a Reply