Hello readers! I’ve spent the week in lovely San Francisco getting my marketing automation nerd on… here are my 12 takeaways from the week that I want to share with any other marketing peeps out there!
1. Don’t do social. Be social.
Both in your marketing practices and plans as well as in your own career. The sessions as the summit were fantastic but I learned the most from my fellow attendees. You can’t beat talking to your comrades who spend their days in the trenches of Marketo just like you. Talk, exchange cards, connect on LinkedIn! Let’s help make each other rock stars.
2. Embrace the power of being a marketing automation nerd.
I love marketing automation. Being at the Marketo Summit is being amongst my people. I can sit around and chat with strangers about CRM integration, lead nurturing tips, how to create snippets and sharing war stories about SLAs. I feel like we are all sharing an inside joke about the power we have. Sales people may just think that smart campaigns and tracking and lead scoring just happen like magic… I love being one of the lucky ones who create that magic.
3. Make friends with sales and IT.
Let’s face it, to have a successful Marketo implementation you may need help from both sales and IT. Bring a box of donuts to work and get to know your partners for success!
4. Marketing should be viewed as a revenue center, not a cost center.
I really enjoyed Marketo’s Jon Miller and his presentation on Marketo on Marketing. It was fascinating to see how Marketo uses their own tool to drive a fantastic ROI and what their best practices are. It’s always a good thing to see someone drinking their own champagne.
5. Always search the community for your answer.
The Marketo community has a wealth of knowledge. Whether you are a power user or brand new to the product you can usually find the answer to your question or a best practice for something you want to try. Also, share your brain power with other users in the community!
6. Marketo treats their customers like friends.
I’m not just saying this to spread sunshine and rainbows about Marketo. They are good peeps for real. I feel so welcome by everyone on their staff and they care about what I do and what I have to say. They feel like a true partner, not someone who is just making money off of me. They truly seem to care about their customer’s continued success. This is a lesson that all Marketo customers should take into their own orgs.
7. Make your voice heard.
Over the past year Marketo customers have not been shy about what they want to see in the product. Marketo has a fantastic user community where users can post and vote on ideas. It’s no coincidence that the next release is called Customer Love. Marketo listens to their customers and deliver what they are asking for. Can I hear a big YAY for the ability to rename everything? Thank you Marketo!
8. iPads for all.
I enjoy the Partner Pavilion setup. If I don’t win an iPad that’s just non-sense. iPads for all!
In all seriousness, there were some quality vendors at the conference. I met some good people who really do offer fantastic services for Marketo users.
9. Glen plays a mean ukulele.
If you missed Glen’s UX session I feel sorry for you. A sing-a-long with Glen’s ukulele prowess left me with a big ole smile on my face. Marketing should be fun!
10. Don’t underestimate the power of a woman marketer.
The keynote session featuring Sue Bostrom, former CMO of Cisco was inspiring. What a powerful woman who revved me up to keep pushing the envelope and work for positive change in my marketing efforts. I loved her candidness about how she handed in her resignation three times in a year. Pushing the boundaries can be hard, but the rewards will be worth it.
“Have a vision of what impact you want to have and don’t give up along the way!”- Sue Bostrom
11. Push yourself.
Seeing all the Revvie winners filled me with excitement and jealousy. I want to be a Revvie winner! They are all awesome and I vow to be one next year!
12. Marketo rocks…
… and so do I. … and so does everyone else that was at the summit. Marketo is not only good people but a fantastic product. The product is truly changing the way that we work as marketers. We are doing more and doing it better.